Birla Cellulose is the Aditya Birla Group's umbrella brand for its range of cellulosic fibres. It comprises versatile sub-brands: Birla Viscose, Birla Viscose Plus, Birla Modal, and Birla Excel. These brands offer a wide range of functional benefits such as soft feel, high moisture absorbency, bio degradability and comfort to the wearer.

Birla Cellulose is the key fibre supplier to the apparel, home furnishing and technical textiles markets globally. It is an important ingredient in disposable hygiene products (wipes, diapers, sanitary applications etc.) and other medical products.